The Situation

Chartbase.so, a data visualization SaaS platform, was struggling to gain traction in a competitive market. Despite having a superior product, their online presence was falling short:

  • Search rankings were buried behind competitors

  • Website structure wasn’t optimized for technical SEO

  • Content lacked strategic keyword targeting

  • Backlink profile was weak compared to industry leaders

They needed a complete SEO overhaul—one that didn’t just chase quick wins, but systematically outperformed competitors at every level.

The Change We Did

Straight Up Growth implemented a full-spectrum SEO strategy designed to dominate their niche:

Technical Foundation

  • Fixed crawlability issues in their web architecture

  • Optimized page speed and Core Web Vitals

  • Implemented semantic HTML structure

Content Strategy

  • Conducted advanced competitor gap analysis

  • Rewrote all existing content with NLP and generative search optimization

  • Created 12 strategically targeted blog posts

Link Building

  • Secured 28 high-authority backlinks through targeted outreach.
  • Earned placements on industry-specific directories and resource pages
  •  

Conversion Optimization

  • Redesigned their homepage for better engagement.

  • Built a dedicated landing page for their core offering

     

The Results

After 8 months of consistent execution:

  • 365% increase in organic traffic

  • First-page rankings for 19 priority keywords

  • 55% increase in trial signups from organic search

  • Outranked 3 key competitors on commercial intent terms

Why It Worked

  1. Technical Precision – We fixed foundational issues that were holding them back

  2. Content That Answers – Every piece was optimized for both search intent and NLP processing

  3. Strategic Patience – Focused on sustainable growth rather than quick fixes

  4. Competitor Benchmarking – Systematically identified and closed gaps in their strategy

We don’t just provide a service we provide a solution to your pain point.

Conclusion

Chartbase.so’s transformation proves that even in crowded SaaS markets, the right SEO strategy can deliver exponential growth. What started as an underperforming site now drives consistent, high-quality traffic—and we’re not stopping until they dominate every target keyword.

Ready for Your Own Growth Story?
[Let’s Talk About Your SEO Strategy]

Project Information

Clients:

Ashley Jones

Services:

SEO

Date:

October 15, 2024

Category:

SAAS