The Situation

Advance Disability Management, a compassionate organization helping disabled individuals, was struggling to be found online.

Despite offering life-changing services, their website:

  • Ranked on page 3+ for key terms
  • Received minimal organic traffic
  • Had an outdated, non-converting homepage

They needed more visibility to help more people—but with limited resources as a disability-focused business, expensive agency retainers weren’t an option.

The Change We Made

Straight Up Growth stepped in with a high-impact, budget-friendly SEO overhaul, delivering:

Here’s what we did:

 

  • 1. Strategic SEO Opener

    • Conducted full technical audit

    • Fixed critical indexing issues

    • Optimized site speed & mobile experience

    2. Conversion-Focused Landing Page

    • Built a dedicated service page targeting high-intent keywords

    • Added clear CTAs and trust elements

    3. Content That Ranks

    • Published 5 strategically optimized blog posts

    • Targeted “answer the public” questions in their niche

    4. White-Hat Link Building

    • Secured 12+ authoritative backlinks via outreach

    • Earned .edu and .gov references through partnerships

The Results

In just 90 days:

📈 150% increase in organic traffic
🎯 Page 1 rankings for 7 new keywords
📞 40% more inquiry calls

💡0.38 cost per lead (down from 2.10 previously)

Why It Worked

  1. Precision Targeting – We focused on terms their ideal clients actually searched

  2. Ethical Growth – Used only white-hat techniques that withstand algorithm updates

  3. Empathy-Driven Approach – Structured content to resonate with caregivers and recipients

  4. Scalable Foundation – Built systems for them to easily add more content

Conclusion

For less than the cost of one PPC campaign, Advance Disability Management now enjoys:
✅ Sustainable, free traffic
✅ Higher-quality leads
✅ Greater community impact

This proves SEO isn’t just for corporations—when done right, it empowers mission-driven organizations to scale their impact.

Want These Kinds of Results?
[Get Your 150% Growth Plan]

Project Information

Clients:

Jack Mooney

Services:

SEO

Date:

August 21, 2024

Category:

Disability Consultants